Sector: Insurance
Reale Mutua Assicurazioni is the fourth largest insurance company in Italy, with a premium income of almost €2.5 billion. Belonging to the Reale Group, which diversifies the insurance activity also in the banking and real estate sectors, and holds other insurance companies in Spain and Chile.
Deliverable: PLAN FOR STRATEGIC BROKER CHANNEL
Contents: Trend analysis, competitive scenario and channels, client analysis, product portfolio assessment, identification of drivers for growth, redefinition of the trading system
Deliverable: PRODUCT INNOVATION
Contents: Analysis of emerging and unsatisfied needs, identification of Unique Selling Propositions, definition of the value curve, STP definition (segmentation, target, positioning) and go-to-market