Sector: Thermotechnical
Giacomini is a firm operating in the thermo-technical sector and, more specifically, in the production and sale of radiant panels, valves and collectors, solar panels, energy and heat management, with a turnover of over €200 million and a consolidated presence at international level.
DELIVERABLE: BRAND STRATEGY
Contents: Benchmarking with main competitors, brand architecture assessment, definition of a new brand architecture, identification of a new pay-off for the Giacomini brand, restyling of the brand and brand book, reconciliation between sub-brands and business areas
DELIVERABLE: FACTORY STORE
Contents: Definition of a concept store, identification of the areas of value (museum, welcome area for top clients, academy), creative and executive concept design