Sector: Plastic film production
Domo Chemicals is a large Belgian group operating in the production of nylon, with a turnover in excess of €1 billion.
DELIVARABLE: REBRANDING
Contents: Benchmarking with main competitors, brand architecture assessment, definition of new brand architecture, communication auditing
DELIVERABLE: COMPETITIVE STRATEGY
Contents: business modeling, innovation strategy, new brand/product (NYLEEN, “Less is more”) targeting the segment of sustainability
DELIVERABLE: NEW WEBSITE
Contents: definition of website architecture, based on the new business model, definition of an ad hoc configurator for NYLEEN, definition of website’s look and feel
DELIVERABLE: BUSINESS PLAN
Contents: P&L of business “as is”, net sales and EBITDA estimate with regard to new businesses and products