Sector: Retail
Kasanova is an Italian retailer with a turnover exceeding €300 million derived from the various brands (Kasanova, Kasanova +, Co.Import, Kasalingo Outlet, Italian Factory, Kikke, La Casa sull’Albero), totaling some 350 stores and employing 1,700 staff. It is the first Italian player in the sale of household goods.
DELIVERABLE: CATEGORY MANAGEMENT
Contents: Turnover and margin analysis, assessment of the store categories, identification of the category roles and objectives, creation of the operational model for category management