Sector: precision screwing and milling tools
DELIVERABLE: INDUSTRIAL PLAN
Contents: market analysis and competitive overview, present business model’s assessment and definition of a new business model, definition of new business areas, product portfolio’s analysis, customer base analysis, SWOT analysis, strategy-mix definition, estimate of P&L, balance-sheet, cash-flow and investment plan on a five years time
DELIVERABLE: DEVELOPMENT OF A NEW CRM STRATEGY, EMPOWERED BY ARTIFICIAL INTELLIGENCE
Contents: assessment of existing CRM in terms of capacities, functionalities, constraints; customer base’s analysis and identification of new, value-adding clusters; definition of an ad-hoc portfolio of K.P.I. by cluster and implementation of a customer’s identity card; definition of scoring models and related CRM campaigns empowerd by AI; prototyping of CRM algorithms to integrate them with CRM and IT systems